THE WEB and TRANSITIONMANAGEMENT
Relationship Between the Web andInnovation
Numerous studies of innovation have compared the output associated with different approaches to organizing the work of creative people. For example, a study of brainstorming compared the productive output of people working in isolation to the output of the same number of people organized into brainstorming groups. There were two significant findings from this study. First, in terms of the sheer number of new ideas generated, the individuals working in isolation were able to generate more new ideas. However, when considering the perceived quality of the new ideas, the ideas coming out of the group were considered to represent greater value. Part of the explanation offered for this was that the group was in a better position to challenge the ideas as they were generated. This activity of publicly vetting the ideas conceivable leads to ideas with greater fitness. In addition, by working in groups, people are in a position to build upon ideas generated by others. This also may increase the fitness of the ideas by providing a platform for enhanced creativity in idea generation. Implications for process facilitators Implications for project management Implications for the environment |
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