Avis Car Rental Company
What makes a meeting so engaging that people want to stay . . . even
after two days?
The business landscape is populated with numerous ways corporations
can improve efficiency. One of the organizations which looked at a variety of
options was Avis. Avis was driving a number of initiatives to generate new ideas,
streamline costs, and reengineer processes. Unfortunately, these initiatives
were fragmented, taking too long and costing too much. How could synergy among
these efforts support the application of corporate resources in the right place
at the right time?
Project team members, advertising executives, and customers came
together to collaborate in an MG Taylor® DesignShop® event. Originally,
the entire group planned work together for two days, with a smaller team continuing
for another two. However, at the end of two days no one wanted to leave! The
entire group ended up staying for the entire four days. They developed plans
that repositioned the organization to successfully cut costs while increasing
service. Avis' advertising program is still using ideas generated during this
1994 DesignShop event.
The business landscape is populated with numerous ways corporations
can improve efficiency. One of the organizations which looked at a variety of
options was Avis. Avis was driving a number of initiatives to generate new ideas,
streamline costs, and reengineer processes. Unfortunately, these initiatives
were fragmented, taking too long and costing too much. How could synergy among
these efforts support the application of corporate resources in the right place
at the right time?
"For Avis, and for the employees, the results were great.
They abandoned the conventional solution the 'pretty good' solution .
. . and moved to a great reservation system operating at lower cost and higher
employee satisfaction." Leaping the Abyss: Putting
Group Genius to Work, by Gayle Pergamit & Chris Peterson.
Customer Relationships
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