The
Business of Enterprise
Creating and Sustaining
ValueWeb™ Networks
Some
companies are learning how to transform
a zero-sum game into an infinite game.
In a zero sum game, there's a finite
amount of resource and the game is
to decide how it gets distributed.
In an infinite game, the purpose of
the game is to continue the game--to
grow and expand the resource base
and the distribution model. The best
models to use when playing infinite
games are living systems models. Ecologies
of organizations, or ValueWeb
networks [link requires knetweb
registration],
communities and enterprises, are in
the business of growing the pie and
making their webs larger.
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“ValueWeb
communities have been in our vocabulary
and
way of working since
1988 [link
requires knetweb registration]
.
A network economy does not think in supply
chain terms or in departmental boxes.
It thinks and acts as a web of ideas,
people, processes, markets, tools, environments.
The parts and the whole grow stronger
together. Threads weave together, forming
new patterns, new connections, new capabilities.
Producers, customers, and investors design,
invent, build, market and sell as an ecosystem.
“Co-creation
replaces the linear way of thinking and
doing where each part gets it 'right'
and passes it to the next part to get
it 'right' who passes it on and so forth.
ValueWeb communities work concurrently,
changing 'hats' where appropriate, competing,
cooperating ... constantly evolving to
bring higher order solutions, people,
and opportunties into the web.”
Gail Taylor
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